Muhammad Ali Enterprises Selects JDSU for Authentication Solutions

Ali Enterprises Selects JDSU for Authentication Solutions

Ali Enterprises Selects JDSU for Authentication Solutions

MILPITAS, CA–(Marketwire – May 27, 2009) – JDSU (NASDAQ: JDSU) (TSX: JDU) today announced that it has been awarded a contract to serve as the supplier of authentication solutions to Muhammad Ali Enterprises LLC (MAE) for merchandise. The contract involves the supply of a unique range of authentication solutions including holographic authentication devices developed specifically for MAE.

The solutions that JDSU has developed for MAE utilize digital and optical authentication technologies that allow for easy identification of authorized products, limit product overruns, reduce unauthorized distribution, and ensure correct royalty payments.

“We surveyed a range of authentication providers and were impressed with the breadth of JDSU’s technologies, its pipeline of innovation and its ability to deliver customized solutions that communicate authenticity while enhancing the Ali brand,” said Kelly Hill, director of Licensing for MAE.

MAE’s licensing program encompasses all product categories that include apparel, publishing, collectibles and sporting goods, as well as signed memorabilia.

“JDSU is honored to launch our licensing business with MAE,” said Adam Scheer, Authentication Solutions marketing director for the Advanced Optical Technologies business segment of JDSU. “Muhammad Ali is recognized as a champion all over the world and JDSU is committed to providing a customized authentication program that protects his legacy.”

For more information about JDSU’s licensing program, please go to: http://www.jdsu.com/products/brand-protection.html.

About JDSU

JDSU (NASDAQ: JDSU) (TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, and network equipment manufacturers. JDSU is also a leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. More information is available at www.jdsu.com.

About Muhammad Ali Enterprises LLC

Muhammad Ali Enterprises LLC (“MAE”) is a California limited liability company. MAE is aggressively involved in a worldwide licensing program, merchandising, television, film, video and Internet projects. For more information on MAE, visit www.ali.com.

For more Ali News or Autographed Boxing Gloves Click Here:

MAE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ national market® under the ticker symbol “CKXE.” Also visit www.ckx.com.


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